One year on

It’s tempting to see the world of publication – and self-publicaton especially – as purely a numbers game. That makes for a simple equation: ‘n’ sales = ‘n’ success. Likewise, using that logic, small sales = small success. But is that always the case?

It’s a little over a year now since I took the plunge and self-published Covenant, my fantasy, in ebook and paperback. I was always upfront with others and myself that it was never just about the money. That didn’t even register on my top five list:
1. Get Covenant out there.
2. Get reviews.
3. See whether readers got the essence of Covenant, given its mystical and magical heart.
4. Learn about marketing (another form of mysticism and magic, as far as I was concerned), and what works for a book like mine.
5. Go into a bookshop and see Covenant on the shelf.

Okay then, maybe sales / money was hovering around six or seven.

So how did I get on and what have I learned?

1. Covenant is out there and I’m very proud of it. Both the ebook and the paperback versions benefited enormously from my having supportive friends with technical expertise of, on the one hand, formatting ebooks and negotiating the labyrinthine (to me) process of setting everything up on Lightning Source, and, on the other, turning a word doc into an actual book file. I also discovered that one more proofread is worth its way in gold (let me know how you do that). It’s all fixed now, but early purchasers may find those few typos make it a collector’s item in the years to come!
2. I have a clutch of reviews by people who clearly appreciate what Covenant is about. I mean the deeper stuff – the story behind the story. I can always use more though – just in case anyone is still holding back.
3. Some readers loved Covenant and wanted to discuss it with me. That was fun. Others found it too long and wordy (as opposed to numbery, which only applied to the top right of the page header). Them’s the breaks, as they say.
4. What I learned about marketing and sales may be specific to me, but I’m the caring, sharing type:
a) Chain and independent bookshops are not that interested in self-published novels. You can chat for a few minutes, leave a paperback and an ebook on a disc, shake on it and still never hear from them again. They have a business to run and if you can’t demonstrate the profitability of your book – or you get your timing wrong – you’d best chalk it up to experience.
b) Giveaways on Kindle help spread the word, but don’t hound your Twitter followers with endless (if occasionally witty or ingenious) messages about your opus. Also, freebies do not automatically lead to reviews of any persuasion. I gave away about 300 copies and received a single review – but thanks anyway.
5. I regret to report that I’m still waiting to see Covenant on a shelf in a bookshop. I could sneak one in for effect and have someone take a photo of a delighted me, but that would just be cheating. 

So is that the end of the story then?
Not at all.

I know that Covenant will be a grower and I know that because my portfolio of books is growing. When I read about someone recently who’d written 20 books, I was envious of their productivity. And then I counted up my own books – published and unpublished, novels and others – and it totalled 13. Lucky for some. 

So, although at the moment Covenant is my only full-length novel in print and digitised, it won’t be the last. And of course, at some point, there’ll be the sequel.

I also know that tribe is really important and I struggled to find the ideal readership for Covenant. I didn’t want fantasy readers to try it and find it too esoteric or occult, and I worried that readers of occult books would find it too lightweight to be considered a credible work on the subject.

To some extent I still have that argument in my head. I mean, is Covenant a mystical fantasy, an epic quest, a set of pathworkings, a spiritual allegory, or a book about magic?

The truth is that it’s all of those things, and more. You see, that’s the thing about a book – it’s not just the characters that have lives of their own! It’s true of any form of artwork: it is what it is. If you like it, that’s genuinely brilliant for the creator. And if you don’t, it’s a bummer all round, so you’d best move on and find something else more to your liking.

However, if you do enjoy fantasy quests interspersed with ideas about reincarnation, the tarot, pathworkings, mythology, archetypes, magic, mysticism, allegory, the Western Mystery Tradition and the occult, Covenant could be just the thing. That also applies if you have a space in your bookshop!

You can purchase Covenant by clicking on the link: 


  1. Chloe says:

    I grow increasingly impressed with anybody who self-publishes to a good standard the more I find out what it entails! Congratulations on the Covenant journey so far!

    I think one of the most important things I can learn from you is the importance of knowing your audience. When I put together a trad. publishing proposal I had to be really precise about who the audience was – sex, age, specific books they might have read already. I found it SO hard, and didn't want to do it, but also so useful. I wanted to believe that my books would appeal to everyone, but when it comes to marketing I think knowing who you're selling to primarily is so important. I can get a wider audience later once I've got some good reviews! Sounds like you have got quite a wide readership already 🙂

  2. Hi Chloe and thanks for your kind words. I think it helps if you write in one genre, so there's more chance of picking up readers along the way who will then naturally gravitate towards your other books. I'm looking forward to the challenge of enticing readers of a magical fantasy to try thrillers and a comedy drama.

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