If you’re self-employed, you do things for a number of reasons: – It creates income.– It promotes your business.– It develops your products and services.– It develops you and your skills.– It’s fun.– It’s connected with your core values.– It only uses resources you can commit freely (time, money or effort). If something you’re doing …
Tag: advertising
It pays to advertise… but what?
I’ve always been fascinated by advertising. So much so that, in 1983, I even put together my own 3 hour video collection of adverts. Sadly, it didn’t survive the dampness of the front room in our old house (mould ‘r’ us) but I still have fond memories of watching the video avidly, in chunks, while …
Rebel without a pause
The first time I walked past the billboard, I could see its potential. It stood there, bold as brass and as proud as a full ashtray, sharing its jocular message with the world. I wasn’t laughing though but I soon thought of a way to change that. I’d have to move quickly, because advertising posters …