Tag: business

Give Your Freelancing a Reboot

Are you worn down by the well-travelled path? How many times have you found yourself following a familiar working pattern, even though it no longer delivers the same level of positive results? The routine runs like clockwork – set-up, prospecting, emails, social media, yadda yadda. If you’re not paying careful attention to your business you …

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How to be a Hat Stand

Hats Entertainment Freelance writing means different things to different people. But irrespective of whether you’re a blogger, a columnist, a copywriter, a feature writer or a ghostwriter, you will need to wear many hats if you want to thrive in business.Join me as we browse some the multiplicity of metaphorical millinery and indulge in a little hatter …

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A messy business

Some jobs turn ugly. In an ideal world, freelance writing is a straightforward process. Something like this: a) Client + defined requirements < writer’s experience and abilities.b) Client + writer’s abilities + time = satisfied client + promptly paid writer (+ recommendations). However, as every freelancer knows, a client’s ideas about what they want can be …

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Nothing stays the same

True colours. Who knew that green peppers and red peppers could be one and the same? Not me, that’s who. Are they more ripe, more sweet, or do they just fancy a change of colour scheme?* Whatever the reason, they do it because it’s in their nature to do it.Writing and publishing, like our peppers, …

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If…

If you’re self-employed, you do things for a number of reasons: – It creates income.– It promotes your business.– It develops your products and services.– It develops you and your skills.– It’s fun.– It’s connected with your core values.– It only uses resources you can commit freely (time, money or effort). If something you’re doing …

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Stand by your plan

So, in one of my replies to a comment last time (You mean you don’t read those?), I mentioned turning some opportunities down. Naturally, someone has asked me to explain and I never like to disappoint an audience on a Thursday. Here’s the thing though, and by all means sing it along with me. Ready? …

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Lightbulb moments

1. If you acted on every request to visit a site, check out a link, comment on a blog, read a blog and read the white paper you’d decided you had to download, you’d never get any actual work done (although you would make a lot of other people happy). It follows then that you …

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An unexpected pleasure

The business of writing is very often a set of knowns combined with a small number of processes. You know what you’re pitching for, you know your capabilities, you know your aspirations and you know the payment you can look forward to if: a) you’re hired for the gig b) you deliver the goods Often …

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Writer as entrepreneur

Apparently, the term entrepreneur was apparently first used by the French economist Jean-Baptiste Say. Where once this was synonymous with a contractor, who acted as the third part of the holy business with capital and labour, now it means much, much more. The entrepreneur controls – either directly or indirectly – the means of production, …

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Eight types of client to avoid

A little list to be going on with. Eight types of client to avoid 1. The ones who don’t know what they want and say you’ll work it out together as you go along. 2. The ones who need three brand new samples on very specific subjects. 3. The ones who reply, “Rights? What rights?” …

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