Tag: copywriting

Give Your Freelancing a Reboot

Are you worn down by the well-travelled path? How many times have you found yourself following a familiar working pattern, even though it no longer delivers the same level of positive results? The routine runs like clockwork – set-up, prospecting, emails, social media, yadda yadda. If you’re not paying careful attention to your business you …

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Dark Dates

They say you never really know someone until you live with them and I’ve found that applies to writers as well. By which, I mean, it’s only when you spend quality time with them that you begin to understand what makes them tick and what life experiences they’re drawing upon. Sharing a blog like Strictly …

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A messy business

Some jobs turn ugly. In an ideal world, freelance writing is a straightforward process. Something like this: a) Client + defined requirements < writer’s experience and abilities.b) Client + writer’s abilities + time = satisfied client + promptly paid writer (+ recommendations). However, as every freelancer knows, a client’s ideas about what they want can be …

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I know something you don’t know*

What does a maze represent for you? I’m sure we’ve all seen one particular piece of advice that’s handed out to new, would-be and, indeed, seasoned writers: write about what you know. Which is all fine and dandy until I read about  a succesful series starring a time-travelling vampire disc jockey (it really is the …

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We Need to Talk

Sometimes things just don’t add up. I posted recently about the ways, in my experience, that freelancers can add value. It prompted a few responses and a lively dialogue with professional copywriter Alasdair Murray. For the record, let me state that: 1. I enjoy being challenged, where it makes me think about what I’m communicating …

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Stand by your plan

So, in one of my replies to a comment last time (You mean you don’t read those?), I mentioned turning some opportunities down. Naturally, someone has asked me to explain and I never like to disappoint an audience on a Thursday. Here’s the thing though, and by all means sing it along with me. Ready? …

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