Copywriter, columnist, author and blogger – content with character.

Engage your customers, your readers, or your audience.

Times when you might need a writer

  1. You have no content, or maybe a few unformed ideas. It’s pretty much a desert.
  2. There’s a deadline to meet and the clock is ticking down… It’s red alert time.
  3. What you’ve written is okay, but doesn’t rock your world. It needs something.
  4. You want to try a fresh approach with more personality and humour.
  5. People don’t know how great your product or service is, but words aren’t your thing. I get it; I feel the same way about banking. And sailing. And my stomach agrees with me.

Where I come in

I can create a range of  content (credited or ghostwriten) for a variety of media and needs. I produce business writing, articles and features, branding slogans, speeches and eye-catching copy that generates a buzz. I can even write gags for you, or ‘punch up’ presentation material to turn it from dry into wry.

I’ve worked with niche organisations that you wouldn’t expect to share a list – young people’s well-being, funeral planners and bereavement support, Out of Home advertising, doggie people, magazines,  eco socks, and soft toys. My main subjects are: Well-being, Lifestyle and Human Interest; Green Living; and the Arts. That said, as long as it’s not banking or sailing, drop me a line.

Recent Posts

Not quite our sort

This post sat in my tray until I read an article by Lucy Beaumont: https://www.theguardian.com/tv-and-radio/article/2024/jun/06/im-sick-of-it-the-diabolical-reality-of-being-one-of-the-few-working-class-people-in-tv Perhaps it’s no surprise that I write about working class… Read more

The Stand-Up Comedown

(Inspired by https://substack.com/@jessdelfino, who did it better!) I’m a writer, first and foremost. There is no page small enough that I can’t hide behind. But… Read more

The Book of Luke

When I first watched the original Star Wars movie, sitting on the edge of my seat so I could take it all in, I never… Read more

My Problem with Authenticity (on LinkedIn)

We all know the creed: be yourself online and lo, you will find your tribe. More importantly, for business, they will find you and know… Read more

The Suitability Gap aka The Information Game

I had the good fortune to share a podcast episode with Nadine Matheson, best-selling author and lawyer. As is often the case with a fast-flowing… Read more

You must be joking!

Recently, on LinkedIn, a bunch of us were lamenting the lack of opportunities for gag writers. It got me thinking about the things I’d tried… Read more

Wellbeing for Writers

When it comes to novel writing it’s a jungle out there* and in there as well. You spend inordinate amounts of time deliberating and procrastinating… Read more

Should Fiction Keep It Real?

I planned to write about the balance between a writer’s life and their inner world, but this piece on the BBC website caught my eye… Read more